Nobody Knowz with Callie Zamzow
Hosted by Callie Zamzow, Nobody Knowz is a Boise, Idaho-based podcast dedicated to exploring the connections that shape our lives—between people, animals, and the environment. Featuring stories and voices from across Boise, Nampa, Caldwell, and the greater Treasure Valley, the show is rooted in authenticity and driven by curiosity. Through thoughtful conversations, it champions integrity, sustainability, and lifelong learning.
Nobody Knowz with Callie Zamzow
Building Boise’s Treasure Hunt: Erinn Urquiaga on The Boise Flea
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This week on Nobody Knowz, we sit down with Erinn Urquiaga, founder of The Boise Flea. She shares how a small local market grew into a platform for over 150 vendors — and how it’s creating space for small businesses, vintage sellers, and community connection across Boise.
Welcome to the Nobody Knows podcast with Callie Zamzow. Join us for conversations with local changemakers and hear the stories that don't always get told. It'll be honest, messy and beautiful. Touching and humorous. Slow down for a glass and pull up a chair. This is the Nobody Knows podcast. Welcome to Nobody Knows I'm your host. Callie Zamzow and Jodi, I have a totally unique situation that's coming up this Saturday. Okay. I'm in. You've got my attention. That could go a lot of different weird ways. I, I want to the reason why I'm saying it this way is actually it's something that we've been doing it for. I think we're at our 34th year, but it's the annual Frisbee fest. Oh, do you know about this? Come on. Do I know maybe people haven't heard about this. Here's why I say that. Looks like a Frisbee guy. I don't know what that. I don't know what a Frisbee guy looks like, but would you be a falf guy, or would you? Is that Frisbee golf? Is it called disc golf? Yes. Is that offensive to say? Is that a no? It's just not what it's called. Yeah. All right. Well, there you go. Easy. Easy now. You brought out the big guns. It's too early for that. I want to talk about this for his fist. And part of the reason why I want to is that I don't think people understand what it is if they've never been before. Somehow we discuss this with you, and people can kind of pick up on it. So it's. First things first, it's this Saturday, June 6th, which is a very special day. I think I think I know what day that is. It's right after the fifth. But I think if I recall correctly, on my calendar, say the right thing. It's the day we celebrate you. That's right. And 29. How old are you? 29 years old and holding. Yep. Anyway. Oh, boy. You know, last year was a big year, and now this one's kind of like, whomp. It's kind of weird, isn't it? Yeah. Yeah. Yeah. Okay, well, anyway, that's not what we're talking about. We're talking about the Frisbee fest. So for people who are not sure about what this is just at its baseline, it's a dog and owner frisbee competition. And these are all just regular, normal people. It's not like we're flying people in from out of town to do these amazing tricks with their dogs. These are people who live in this valley and their regular old dogs that they bring, and they sign up and they compete against each other, throwing frisbees for their dogs. Now before you're thinking, oh, I just have a little dog. Little dogs can do it too. They're awesome. They are awesome. Big dogs. Little dogs. You can. There's let's see. There's the longest catch, which is always fun to see. We broke the record last year. So. Yeah. What is the record? Oh, shoot. I should have looked that up, but it's a long way. Like a surprisingly long way. Yes, like like the frisbee thrower. Like, gets it out there and it, like, hangs in midair. And then the dog just takes off running and catches it, and it's. And it's way out there. Like, you'd be amazed how far they go. A mile. Something like that. Except for not at all like that. Not a mile. Not not a nautical mile. Not a literal mile. No, but they do paint like they paint out a whole grid. So this is going to be an an Morrison Park. And they paint out a whole grid so that people can we have you know, we have judges that are out there like marking the lines and they'll, they will they go a very long ways before they catch these frisbees. And then on top of it. There's also like best trick catch. So some of these dogs maybe it's not so far, but like the owner sends it going and then the dogs like do these aerial like crazy catches that are super fun. We have, you know, overall performance. So sometimes you have dogs that are extra performative and that's sort of fun. But again remember these aren't professional dogs. These are just regular dogs. This sounds though like a Will Ferrell movie in the making. I know, doesn't it? Which is why everybody should come, because it's just like that, I'm telling you. And then here's the here's the best part for me. So it's one thing, you know, you go to as you go to a sports event or whatever, and it's humans doing it. You're like, you know, maybe you get totally into it when it's a dog. Like everyone is all in like, we want these dogs to catch. We want them to have their aerial. Like we everybody's rooting for every single dog. And as a group, like the camaraderie and the love is like nothing you'll ever experience. It's a really fun event. It is. It's a fun. It's one of those surprisingly fun events where you get done and you're like, that was really, really fun. I'm so glad I went. So it's kid friendly. It's free to anybody who just wants to watch. And then I think it's ten bucks if you actually want to compete and you should compete. It's it's fun. I promise you. People come all the time. They're like, I totally could have brought my dog and done this. Like, it's not. You don't have to be professional. So and if you're interested in signing up or any more information you can go to, I think you probably would want to like in the search bar, say, you know, type in Frisbee fest or whatever, and it'll pull up the whole information sheet on it. And I think you can register right there if you want to. Nice. Yeah. It's fun. It's fun. So that's this Saturday, June 6th. It starts at 9 a.m. at Ann Morrison Park. Will there be birthday cake? I don't know how cool now. Cool. Would that be? Great. A cake throwing contest. Well, I'll talk to Clint. I don't do it. Cake throwing? No, it's not a bad idea. That's a bad idea. I will be there, though I always. It's one of my favorite events, I think, because. Because it's just people loving animals. And I love that. So come joy. It is joy in a Frisbee game. It's true. That's what it is. It's true. It's so good. So and I should mention that all proceeds are going to animal shelters. Local animal shelters. So awesome. Yeah. So there you go. All right. Be there or be square. Okay, so I wanted to tell a story about when I was a little girl and I would go to Cascade. My parents had this. I think we've talked about this kind of janky cabin up there, very old. And one of the fun things that we would do is we'd go into Cascade to the flea markets. And it was really fun for us because for at least for my brother and I, because it was it was like a treasure hunt. So we didn't really get it because it was a lot of old stuff. But what was fun was to watch our parents. So one time my mom found a salt and pepper shaker that were exactly like her great grandmother's, and she bought them. We still have them. Sometimes on Easter she'll break them out and use them. And my dad would find like old fishing lures and things like that. And we just never knew. We never knew what we were going to come across. And sometimes there would be vendors who made things like, like aprons or something. I remember that was one of them, and I really, really wanted an apron and was a particular set of colors or whatever. But but I just remember that being a particularly special time and, and really fun to find these treasures and like a real life treasure hunt of sorts. Anyway, today we have a wonderful person in the audience in the in the studio with us today, whatever. And she's going to be talking with us about this because she has created one here in the Boise Valley and elsewhere. And so welcome to the studio, Erinn Urquiaga, did I say it right? You said it was perfect. I'm so happy. Goodness, yes. That's name. Yes. Welcome to the studio. Thank you for having me. I'm so happy to be here. Oh, gosh, you have such great energy. It's fun to meet you and get a chance to talk about this, because it's. It is the thing that people are talking about, this thing that you've created. So we would just give us a quick, quick background on on the flea, on the Boise Flea. Yes. I'd be so happy to. It's one of my favorite things to talk about. So I'm I'm very happy to be here. I too grew up loving treasure hunts. And I grew up in Hazelton, Idaho, a little tiny town outside of Twin Falls, and grew up going to auctions with my grandparents. And in the 90s, when thrifting became a thing, my mom and I would go thrifting and find the coolest stuff. So I went to my first flea market in San Diego. It was called Kobe's in my 20s and I was like, what is this? This is amazing. And then I started selling at the Treasure Valley Flea market at the fairgrounds. Like in my 30s. And then in my 40s, I had an opportunity to start a little flea market on State Street. That was 13 years ago. Yeah, that would have been when I was 40, because I just turned 53. And, we started with like five vendors and it just kind of started to slowly grow over time. It's funny when you like to find old stuff and treasures, you kind of find your people because they also like to find old stuff. And, yeah, we started with like five vendors and then around year seven we embraced vintage clothing, which was kind of becoming a thing, which is super cool, and I'd love to talk about that. And we were at at our location on West State Street right in front of Capital Lumber for ten years. And we just grew out of it. And so this is our third year at Boise State. Now we're in the East Stadium lot 11 Sundays every year. And Boise State has been amazing to work with. We love being there. So that's a little bit about the Boise Flea and nutshell, kind of how we got started and where we're at now. But yeah, it's it's so much fun. Yeah. Well okay. So can we back up and talk about the early days. Yes. So yeah. What was that like like the beginning stages you have. So you had the idea. What sparked the idea. So I was doing consignment antique sells and a couple little shops in the area. So my friend had a shop called The Umbrella Bird and Star, and I was doing some consignment there. And then there was a little shop on State Street called Buys Goods and the Boise Bakery. And I was doing some consignment, bringing consignment antiques in there. And the owner kind of reached out to all of our vendors and said, would anybody like to start a flea market? And I had rental properties in Twin Falls. And I was like, well, yeah, I could do that. Like I could rent spaces and I have good communication skills. So yeah, let's do it. And yeah, so we just kind of got started and I actually it was mostly my friends and my mom and me that started. And then as people started to come, they they were like, I could do this. I have a lot of stuff I'd like to sell. And then it just kind of grew and someone told me, this is interesting. If you have good stuff and you put pictures, you know, on Craigslist or Facebook, people will come and people just kind of kept coming. And we created this fun little event. And then every year it just kept getting bigger and bigger. Wow. Yeah. So typically do people, they have things that they've collected and they're like, I want to get rid of them. Or do people like buy them at one point and they're like, oh, this is probably worth something. Now I think I want to sell. Like how? Yeah, I think it's a little bit of both. I think it's a lot of collectors. Maybe they start with collections and then they think, oh, you know, I think I'm kind of over this, or maybe I want to collect something else and you'll accumulate things. Sometimes it's people clearing out their families estates. And then and then I think once people start, you know, there's tons of YouTube videos on what's collectible, what things are valuable. And I think a period of time people start kind of gaining knowledge about items, and then they go seek them for resale value. So a lot of our vendors go to yard sales, thrift stores, estate sells, and they're just very well educated about the value of things, which is fun. Yeah. So that's that's cool. Yeah. It's fun to pick the brains of people who kind of know that it's really fun. And one of my favorite things actually, is we have lots of like, high school students that are reselling vintage clothing. And they they're such entrepreneurs. Like, they'll go and knock on doors and say, hey, do you have any clothes you'd like to sell? And which is so, so fun. I mean, they just have this entrepreneurial spirit and they're hustling and they're learning and they're out there peddling clothes at the Boise Flea, making money. And it's awesome. Oh, that's really cool. Yeah, I wish this is a time when I wish people could like, like, be in the room and feel your energy. So you're just in the short period of time because we just met your. I can't decide whether you are just like, you just have this passion for what you're doing or whether it's like this full, like, business minded thing, like you've got you've got both. And so I'm kind of trying to I'm like, well, I wonder what. So could you. So in the beginning, was it just for fun or was it like, no, this is a business or was it both? Both. Well, first of all, thank you so much. That's the best compliment I appreciate that, I love what I do so much. And first of all, personally and I said this recently on another interview I did, I just have a love for like the history behind old things. I love old things. I love the stories they tell. I love the way that they're made. You know, like if you took an old table, for example, they had a drawer in it and you opened the door and you see the dovetail and the way that it's connected, like the front of the door to the sides of the door, and you just see how well things were handcrafted, especially in America and even in Europe, wherever, wherever you buy furniture. And then you can imagine, like where that piece of furniture was handmade, how it got here, right? Probably from the East Coast. And who set at that table? Who had dinner at that table? Who wrote a letter at that table? And I love the stories. I love to find old photos with items, which is really fun. And so for me, I just I love that. And then I think my, my background is in school and mental health counseling. So I've always just had a heart for helping people. And I didn't really when I started in the flea market business, it purely was for my love of old things. But as time has gone by, it's kind of evolved into another way that I get to serve the community by helping small businesses and helping people like that also have a love for old things and sustainability and shopping local and all those things that we all love, just helping them promote their own little businesses. So it's evolved into something much bigger than I could have ever imagined, which is so awesome, you know? Yeah. So do you. Can you remember the point when you realize, like, things, oh, like this is taking off, like, this is a who? Like, yes. I remember like, when we first started, I, I was in pharmaceutical cells for, for a little while and I that's a different kind of sells than selling antiques. But I remember one of my managers saying control the controllable like good. In good business you control the things that you can. So as I was building my business, I knew that I had to have really strong relationships with my vendors. And then I also needed to really market my event. And so I brought in a good friend of mine to help with all my social media and stuff, because I knew I needed to focus on vendor relationships, and if I had somebody else taking care of the social media and part of the marketing, I could really work on relationships because, as you know, Callie, like successful businesses are all about relationships. Yeah, absolutely. I mean, really like and I even say this all the time, we all love the stuff. We love the old stuff. But at the end of the day, it's all about relationships and how we treat people. Yeah. And every relationship should be a win win, you know. So back to your question. Around year seven was when we really started, really started to take off. So it didn't just happen overnight. I was working another job and just doing this like the second Sunday of each month. And I remember A11 day, like in the middle of a flea market. I looked around at all my vendors and there were hundreds of people. This is when we were on State Street near Capital Lumber. There were hundreds of people there. We had food trucks. People had their coffee. They're walking around with their dogs, you know, enjoying the sun, finding things, trying on clothes, trying on jewelry with their little bags of, like, housewares. And I was like, this is amazing. And I really had a pause because I would be so busy during the day, just kind of trying to make sure everything ran smoothly. And I was like, oh my gosh, Erinn you need to like, really absorb that. This is happening right now. Like, look at this. And I, I would say it was a little bit of luck and a lot of work and good timing and and it's just been a lot of fun. Yeah. I'm going to digress just for a second, because on the way here, I was listening to a podcast and they were called Hidden Brain, and they were talking about like being in moments like that and how, how like what it does to our bodies when we take and when we realize we're in a moment, like sometimes we're in a moment it passes and then we think about it and we're like, oh, that was nice. But if we can stop in that moment, it's money for our bodies. Like, it's like it's good for our bodies and our minds and just our psyche, all of it. It's just really, really good stuff. And that really the argument was we should do that a lot more. We really should. Yeah, I do not do that nearly enough. But I really I feel like in that moment I now do try to do that same thing when we're at Boise State. Like I try to look around and just say, oh, wow, this is, you know, not to say like every day goes super smooth because there's sometimes it doesn't, but I, I really do try to pay attention to that. So I thank you for acknowledging that I couldn't agree with you more. Yeah. Well, and it's such a gift, I think when we actually do stop for a second and then we actually realize we stopped and, you know, and I'm like, okay, it's all coming together. And then of course, you know, then there's somebody who comes out of the blue and it's like, I need help with something. You're not exactly off and running again. Yes. But yeah, to try to do more of that. And I don't even know in the regular day to day how we're able to, to do that. I know there are people who are much better at staying in the present moment much more often, and I think it's literally practicing. You got to just practice doing it. Absolutely agree. I, I work on that all the time. Yeah yeah. Oh my gosh. Okay. So now you got to a point where things were so big that you had to choose a different space. Yes. So how did that go. So we kind of kept expanding on State Street and by the end of would have been 2023 that October, I was like, I got to find a new place. So I was looking at parks, I was looking at private parking lots, and I called my sister. She's an event coordinator at the College of Southern Idaho. And I said, down in Twin Falls. And I said, Katie, does CSI rent spaces for private events? And she was like, yeah. And I go, do you think Boise State would do that? And she's like, I don't know why not? And I said, do you know the event coordinator at Boise State? And she goes, Erinn, they have a website. And I was like, oh yeah. So I got on the website. I emailed her event coordinator on a Saturday. Now, now granted. So this is like by this time it's like January of 2024. And I got to figure something out. I kind of figure out a space because there's people I got like at least 70 vendors depending on me. And I literally prayed about this. I was like, if this isn't going to happen, it's going to be okay. But, you know, like, God, please, please help me find the right place, I really did. I and I contacted Boise State, the event coordinator, on a Saturday. On Monday I had a I had a meeting with her head of parking because that's who I work with at Boise State. And he was like, you need to do this, this and this. And I was like, okay. And they've just been absolutely fantastic. The stadium is such an amazing place to have an event. And if you think about it, in big cities, most of the the big flea markets are at like the Rose Bowl or different kind of stadium parking lot. So that just really gave us a footprint to be able to expand. And the nice thing, like if anybody remembers our old location, parking was always an issue. Now we have plenty of parking and we were able to bring in food trucks and coffee so people can come and shop, get something to eat, get a nice coffee and spend the the day with us. So yeah, so that's kind of what happened. I think there's something to the association with the university too, because I think, yeah, you're kind of right there with I think of I mean, I think there's a lot of, there's a whole gamut of people who like to go. But I think at the university students are very aware of that, especially these rising generation sustainability and all that is big part of what they're they're into. And yeah, I didn't really kind of like grasp all of this until my, my daughter is just she just finished her first year of college and, and there are all these different things, like now I'm a part of like every website known to man that attaches to anything my daughter does over in New York City. So but there were several of them that are, you know, talking about these fleas that are popping up and just. Yeah, and just a really cool thing. Yeah. To add to that, my friend who sells jewelry at the flea market, she said, Erinn, young people don't want to buy new like it's really important to them. They're concerned about the environment. They're concerned about sustainability. And I love that. And a couple other things. I was just going to mention that you sparked my memory about one of the things that someone from Boise State said is that, you know, you go to Moscow, for example, the University of Idaho, and they have a Saturday market that's really close to campus, like their downtown is really close to campus. So community in that area is a little easier to attain. And at Boise State, he said, our downtown is a little ways away from campus. So the Boise Flea brought the community to campus, which is really cool. So college kids love it. But I think one of my favorite things is I have one vendor that's in high school, and he does all my TikTok posting because I'm not a TikToker, and I give him a discount on his booth for TikTok. But he gets hundreds of high school students on campus, and I know that those high school students having a positive experience at the Boise Flea flier, thinking I could see myself on a college campus. Maybe it's not BSU, maybe it's just, you know, this is cool. Like, and so it's it's all these good things coming from a Sunday. You know, it's it's really cool. Yeah. Yeah. There is something about a university campus and I, I do find myself my husband and I will take walks and we'll go up the greenbelt and then we'll find ourselves on the campaign. Just it's kind of fun. It's kind of fun to watch the coeds walking. And we, we make up stories about what they might be doing or what they're up to. Yeah. There's a good energy. Yes. Yeah, it's absolutely 100%. And you see things that, that you don't see in the rest of the community, like it's just just university kids. It's just it's fun. Yeah. It's so cool. And there's such a good energy there. Yeah. And the other thing, like if you come to the Boise and I hope you do and I hope our audience does, it's like a fashion show. Like it's so fun to see. So what the other thing I was going to say is like the way that young people are, they're kind of presenting them to the world, like through their fashion, which is super cool. So it's kind of like a big fashion show. It's really fun to watch what what young people are wearing and how they're expressing themselves, which is fun too. This is way off target. But I'm just curious on your perspective. So I'll see something like a style where somebody is wearing like a vintage t shirt of some sort. And then I can't tell anymore. At age, almost days away from being 51, I can't tell anymore whether I can wear that kind of stuff. How do you know that? Like, how are you? Yeah, no, because here's how I know right now when my is home. Unfortunately, now she's not home most of the time. But this summer, the way that I will do it is I will talk to her and she'll be like, no. Or she'll be like, yeah, so that's how I know, oh, that's awesome. But when she's not around, I don't know. Yeah, you and I, you're you and I are in the same place with that. Because if I were too much vintage at once, I feel like I'm wearing a costume. You know? I feel like I'm dressing up for Halloween. For me. I want to make sure what I'm wearing is authentic to me. And I think that's what young people are doing. So, like, if I, if I listen to Pink Floyd, you know, in high school, which I did, I'm going to like if I feel like if I wear a Pink Floyd t shirt, I can rock it, right? But I but I really try to like when I'm making decisions about fashion and then I don't want to. I personally don't like to wear all vintage. Some of the young people I look at that do, I'm like, oh, that's so cool, you know? But I just think whatever you feel comfortable with, you can rock it. Yeah. You should. Yeah, well, we'll see how that goes. Okay. My daughter, when she, she's a big musician and so but she and she always loved to wear band shirts and she would get band shirts for Christmas and whatever. But my big rule for her was you have to have listened to the you can't wear it if you don't know my kids. And but she loves that. Like she, she's like, of course I would have never like I wouldn't sacrilege. I would never wear a shirt that I don't know. But then people will ask her, remember when she was little and people were like, really? Like Rolling Stones, you know, sing a song. And then she'd be like, at the ready to sing, like. And people would be like, oh, she's she does, she does know. So anyway, it's kind of funny, the little little side rule. Can I tell you a super quick story about a Nirvana t shirt? So one of my vendors is a sophomore in college, and so he's like 20. He found an honor t shirt at a thrift store. That was from 1995. I went to I went to that concert at Boise State in 1995. So I was like, did you listen to Nirvana? And he's like, yeah, but I wasn't born, you know? And I was like, so he told me he had an offer for this 1995 Nirvana t shirt for $2,000. What? And I said, so you're telling me I should have bought a t shirt at that concert? And he said, Erinn, you should have bought all t shirts. And I was like, dude, it. Of course, of course. Wow. That's wild. Crazy. So be looking for an all right. Yes. New thing I'll be looking out for. Yeah. I think this is a good transition to to talk about why why do we think that that vintage things like what is it about the human condition that things that are old, we start to like revalue and like maybe overvalue under certain circumstances? I think you said it with the salt and pepper shakers. I think that there's a nostalgic piece to those things that bring us back to those happy memories of our childhood and our families, and connection with our loved ones. I think I heard about this restaurant bar in Las Vegas. It's called rebar, and they sell nostalgic pieces. So when people come in to have dinner, you know, or a drink, they, they, they can buy, like the lunchbox they had when they were a kid, you know? So I think that's what it is, I think. Right. So I think that, there's the nostalgic, there's the memory, there's the appreciation for things that are made. Well, and really, when you look at it, I mean, not to knock on new things because there are nice new things. But if you look at the quality and craftsmanship, you know, of how things were made, you know, in earlier years versus now, it's there's no comparison. Yeah. It is it's definitely different I would agree. Yeah. And that kind of goes into the sustainable sustainability part two. Because obviously if we hadn't made things really well back then we couldn't be doing this. Yes. But but the sustainability part is, is that's an element to and different than like I think when I was, when I was a kid, I was a part of the Ecological Science League or whatever the heck we called our Earth Club. And, and you know, we were trying to recycle paper and yadda yadda yadda. It was a different though. Sustainability felt it was different than than it is now. Like it's it's more deep rooted and more. What do you think? Yeah. What can you speak to that? I definitely have an opinion on that. I think that they I think when you and I were growing up, probably you graduated in the 90s, like me from high school, proud 93 are over here. Yeah. Right. I, I really think things were still being made. Well then. Yeah. And I don't think we were importing so much stuff and I even in the thrift stores now, I think people that thrift will see like there's so much stuff that's made in China now. And so it's even it's getting harder and harder to find quality vintage things. But yeah, I just think that, people really value well made things and things at last. And, and I think as consumers, we need to really be aware of what we're consuming and what we're purchasing, because I don't think this fast fashion, that's kind of the thing. Now that we can order, you know, synthetic clothing, like you can touch clothing and thrift stores now and you can easily tell what's synthetic and what's not. And I don't I don't think that's good. It's not good for our environment. I don't think it's good for our health. So I think I think being conscious consumers is is part of sustainability and just really taking care of our planet. You know, I think it's really important. But yeah, I think that's why I think things were still being made well when we were growing up. Yeah. It's interesting how the difference of even just how it feels in your body and how your day goes when you have, like, we have our favorite shirts and our favorite pants and our, you know, we, we tend to migrate to and sometimes I don't know that we, we take the time to go. Why is that? Why is this shirt. Sometimes it's the cut, but very often it's the feel of the fabric or it's. Yes. And I've even heard of like mothers now are thrifting for they're having a hard time finding 100% cotton for their children, really. And so their young mothers are thrifting more to find cotton because so, so few things are actually made with cotton. Even if you look at sheets, you go on Amazon to buy new sheets, try to find like 100% cotton. It's it's crazy. Yeah. It's interesting. It is for sure. So when you talk to us about on a day that that the market is going on. So you're, I'm guessing you're putting out fires and whatnot. Yeah. But when you walk around, what do you what do you see and what are you experiencing for you like when you're. Yeah. Okay. So I try to I try to like I said, I try to control as many things as I can. So I have I'll have this. My next event is coming up Sunday, June 14th for example. So I get up at 430 that morning. I'm at Boise State at like 545, putting out cones for all my reserved spaces. And then as vendors arrive, they kind of fill in the spaces as they arrive. So I get there in the dark and I get to watch my vendors kind of unload their things. And what a labor of love. Because they they love this day so much, and they are out picking and sourcing and finding cool stuff to bring to the flea. So I get a I get to watch them come in and unload, set up their spaces. I get to kind of see all the tents come up as I'm as I'm putting out cones for bike lane parking and all the things. And then we do allow early shoppers. Our hours are 10 to 4, but we do allow people to come in early. So we'll have kind of a the first wave of like the hardcore, you know, treasure hunters. It truly is like being a pirate, you know, like you never know, like you said, you never know what you're going to find. So we have kind of a first little wave in the morning. People come through with their coffee. And then as the day kind of progresses, we get kind of a younger crowd with our high school students, and it's so fun. Like they'll be gathering and talking and showing off. One of my college vendors. He does a little segment on our Instagram. If you if you haven't checked it out, it's at the Boise Flea on Instagram. And he does a little segment for us every time on what people warded the flea. So we have like a little fashion show and he'll feature some of our vendors and and then sometimes children, a lot of people bring their children to the flea and they're dressed so cute and they they come and they're a little treasure hunters. And but he puts together a super cute little video on what people were to the flea. And then, you know, it's it's fun because, we have built so many great friendships. So I saw with my mom, my mom, my mom does a flea market with me and that, yes, we've been doing it for years, and it's such a special time for us to share with each other. And what's fun is, like we just went thrifting in Twin Falls and bought a bunch of stuff, and it's fun because we've made these relationships. So we're like, oh, Pam likes this stuff and Eric likes this stuff. And so we get a buy for, we get a treasure hunt for our friends. And so our friends come through and we say hi, you know, and then we have our regular shoppers come through and it's just what's. So it's super fun to see what people buy. It's super fun to see people leaving the flea market with this really cool piece of art, or a bag full of vintage clothes or, you know, a lamp or that. I just love that. I love to see people come through, grab a coffee, see their friends, see what other people are wearing, be inspired, and then walk away with something. And then what's really fun is we have a lot of our shoppers post on our Instagram what they found and what it looks like in their homes. Oh that's cool, super cool. And I'm like, oh, I didn't think of that. That that looks so good. I'm gonna look for that. People are so creative. They're so creative. Yes. And so we we stick to antique vintage and handcrafted. So we have a lot of crafters. We have people that make like amazing art and silly greeting cards. And we have a Duff bread baker. We have a lady coming this season that has a VW flower truck. And so she's selling bouquets. It's it's just because we're trying to kind of create a whole experience. Right. Like a really pleasant experience. But yeah, I think all those things together just make the day and we're tired at the
end of the day at 4:00, we're like, oh, but it's still the best day of the month. Yeah, it's so great, so welcoming. I want to go right now I know. Right. Yeah. Okay. Well, you're so you you didn't stop at this. This is not the only thing you're doing. Yes. So let's talk about some of the other stuff. At the end of last year, my friend Didi, she has forget me not antiques, which is amazing. If, if, if the community hasn't been there, it's amazing. She, she just creates the most magical antique vignettes and she has beautiful things. And so she approached me and she said, Erinn, would you like to, to run the flea market again at her old location? And I said, well, Didi, it needs to look different from the Boise Flea. But yes, I think I would like and I prayed about it and I was like, I think I should because a lot of our patrons especially are a little bit older patrons. They don't love vintage clothing. They, they let they're like truest when it comes to antiques. They like primitives. They like old stuff. So I said, what if we did like a broke haunt? I'd been to Paris the past couple summers, and the flea markets in Paris are called broken, which is just a fancy French word for flea market. And I said, what if we what if we do in Idaho broken and we just have antique common garden and we're like, yes, no, vintage close. So we did one last November and then we've done a couple this year. We have one coming up June 21st. Those are also on Sunday. So. So the Boise Flea is the second Sunday of each month like Taco Tuesday second Sunday. Okay. And then the broken is the third Sunday. And and listeners can find that on our Instagram. So at Idaho or at the Boise Flea. So yeah, we've had we went to our back to our roots with Idaho broke. And we just have a total of five events at that location this year. But we have 45 vendors there, and we have la crepe food truck and a coffee truck and one other. We usually have 1 or 2 other food vendors and it's lovely. And and people that maybe Boise State, Boise State is like a flea market on steroids. It can be kind of intense, right? Like it can be. It's lovely. But it's a, it's a up a notch. Right. And Idaho Broken is just like a very more relaxed atmosphere. And our customers are like, this is the best of both worlds. Like you could go to both the Boise Flea and Idaho Broken or just whichever one works with your schedule. And so we kind of have a we have some vendors that do both that bring different things to each of our events. But yeah, I cant is just super fun and people are learning the word. They're like, how do you say that? What is that? But they're coming around and then I, I'm doing another event. It's coming up this Saturday on your birthday. Of course. Best day. Yeah. Everything cool is on Kelly's birthday. It's called Magic Valley's largest yard sale. So I grew up in the Magic Valley. It's at Twin Falls. My sister, the one that works at CSI, she's helping me coordinate this, and I'm partnering with Town Square Radio. They. They put on Idaho's largest yard sale at the fairgrounds. I'm sure people in the community know of that event. That event is awesome. So I'm coordinating a magic Valley's largest yard sale this Saturday, June 6th at the CSI campus. And it's actually not even too late to be a vendor. So reach out to me on Instagram if you want to be a vendor. So that's super exciting. Now with that one we're doing, anything goes because you can anything new old clean out your we're saying like clean out your closets, clean out your garages, clean out your barns and your storage unit. So we're really hoping I'm hoping to connect with some people in the Magic Valley, because there's not really anything like that down there. And that's where all my family's from. So it gives me an excuse to to go home and see my family too. But yeah, so lots of exciting things. There are a lot of markets in the Treasure Valley as as you well know, there's lots of little pop ups coming up, but I because I feel like the community does, like you said, they're just looking for fun things to do. And it's it's been really neat to create something so special and be a part of something so special. And yeah, yeah, that's really cool. I this is totally tangential. Again, I love that you do that because I'm totally the same. And this is going to be one of those things where I'm going to say it and then there's nothing else to go with it, but I'm going to say it anyway. My mom is from Twin Falls. What? So there you go. There's my little side. So, you know, as a kid probably related it probably. Right? Probably. We spent a lot of time we would go back and forth because she had, you know, family members that live there. And so my whole growing up, it was like that was like it wasn't really a vacation because it's kind of close by. But it felt like, okay, we're for the weekend. We're going to we're going to Twin Falls. And yeah, it's going to see me. We're lucky to have grown up in in Idaho. What a great place to. I agree. Okay. So switching. Yeah totally different location. Let's go back to Paris. Okay. Let's go to Paris. So what was there something about Paris that kind of sparked this idea or like. Yeah, you know, I always wanted to go to Paris. I don't know why. Like, you know, you got to pay attention when your heart is, like, screaming, do something. You. I just kind of believe for me, that's led me in the right direction, right? Like, I've really worked hard. Maybe that's my counseling background to to try to make decisions out of trust and not fear. Right. So my heart just was always like, go to Paris, go to Paris. So a couple of years ago, my mom and I went to Paris and we went to the flea markets. And I love things like that because there's just so much inspiration. Right? And the things there are old and they know old, they know old like we're talking and I mean, I was able to buy just some beautiful jewelry and art. And then we had a we had a wonderful time, you know, when the Europeans really have life figured out, too, because they'll set at a cafe and drink coffee or have a glass of wine and, and just enjoy the day. And, and I think that's where we Americans are sometimes missing the mark because we're just so, you know, driven we're driven in a good way. But sometimes we don't slow down enough to really enjoy life. And so I was like, whoa. They this is I like this like because I've always been an accumulator, because I'm in the business of of accumulating things. And I was like, you know, what's really important is slowing life down and enjoying moments like we talked about earlier, bringing it back. It's a theme. It's a theme. And so then I went back last year again. So now it's kind of my new thing. I go to Paris every summer. I'm going this August with my mom and one of my girlfriends, because now I kind of know where to go to actually be able to buy stuff and bring it back. So last summer, I filled up two suitcases full of oil paintings. Oh, wow. And I and I kept my favorite and then I then I sold some and that helped pay for my trip and. Cool. Yeah. So it's just I love Paris. I don't know what a it is about it. It's just a really magical city. And like I said, I think when we are able to go experience those things, we could bring those experiences back and apply them to our lives. And I love that. And so I feel like so Brocante kind of was born of that we kind of came back to our old location, came back to our roots, and then I wanted to do something a little bit different. So through that Paris inspiration, I kind of applied some of those things I learned into that. So do you hope that when people are in the midst of their Boise, or where they have that slow down time, where they're in the moment, where they're, you know, as their shopping and they let themselves see an item and reminisce for a half a second and be in that moment and not be caught up in, oh, but, you know, in ten minutes we're going to leave because we're going to eat lunch by this time, because then we got to I think they do. I think that a lot of people describe, going to thrift stores or seeking treasure as therapy. It can be very therapeutic. You know, it can also be an addiction if you're not careful. And people that like old stuff know what I'm talking about. However I do, yeah, I feel like it's kind of the same experience. We've kind of created that in Idaho, where people could kind of enjoy the day, you know? And there we do it on a Sunday just because that's when the locations have always been available to us. But that is kind of lovely because people will. Some people go to church and then come spend the afternoon with us, and some people come in the morning and it is kind of like, it's kind of their time to slow down and connect. And yeah, I think, I think they do that. I think they do slow down and enjoy the day. So this is so funny to say this at the tail end of that. Yeah. What's next? I know, I know what. Let's get out of this moment and let's look in the future again. Yes. Well, I want to do this podcast with you, Kelly. That's what's next. Yeah. Yeah. What is next? So people ask me all the time which which is really exciting. Like I, I get asked like if when people have locations, sometimes they ask me, would you like to do something here? Would you like to do a market here, or would you like to partner with us? And which I am very grateful for that, for those opportunities. But, you know, as a business owner now, my responsibilities to to make sure that my, my main focus is the Boise Flea and Idaho broken. So I'm very cautious of how I, well, what else I take on. And yeah, so I don't know, I, I have a lot of ideas I have to kind of rain myself in. But yeah, I guess you never know. That's the beauty of life is we're always growing and learning and having new inspiration. And so I'm always open. I, I will say this every time I'm given an opportunity. I have a friend that has a, has some property in garden, a garden city and wanted to start something. I always go look and I always go kind of assess and have a conversation, because I believe that I kind of believe that that's what I should always do, is just see what the opportunity is and if it makes sense and it doesn't, you know, hinder what I already have. But yeah, I don't know what's next. So if anybody has any ideas, you know, like we'll be watching. Yeah. Thank you. Just. Yeah. And in the meantime, just continuing to make the things I have going on just that much better, I guess I'm excited to see what's around the corner. Thank you. I'm going to take a quick break to thank our sponsor. This episode is brought to you by Zamzows, your local source for garden, pet and planet friendly products. As a thank you to our Nobody Knows listeners use Code BoiseFlea. That's all. One word at checkout. On to receive 10% off your online order. The discount applies automatically and is valid online only and excludes lawn programs. And it runs through August 31st of 2026. You can even buy online and pick up in store at any of our 12 Treasure Valley locations. So visit Zamzows.com and let's grow something good. Nobody knows like Zamzows. Okay, we're going to shift gears. This is the Sharing is Caring segment. So a little more rapid fire questions. Okay. And there are new rules here. So just answer how you decide. So here's the first one a recent moment where you felt really proud of the Boise Flea. After our last event I had a brand new vendor tell me what a great day he'd had. He had just lost his job, and he was really nervous about how he was going to pay his bills. And he sold propagated plants that Sunday at the flea market. And he did so well that he he was just so happy. That's awesome. And I was I was just like, that's so cool that, you know, that he can come here and the community is like, you have plans and just supported him. So I was super proud about that. That's really cool. Yeah, I love that. And it's fun when people propagate plants because they're a lot of times they're plants you can't buy like you can't find them anywhere else. So it's a really cool thing. So cool. Yeah. How about something outside of work that helps you recharge? I'm. Well, I left weights. I was going to ask you about your guns. I'm like, either you just are doing a lot of lifting at the flea or like you're lifting something else, but you've got great arms. Oh, I think you when I, when I lift up. That's not inappropriate. No. Thank you. Kelly. I knew we were going to be better friends. Yeah. So when I. It's funny because when I do lift heavy furniture, I call that junker size, you know, but I love it. That's awesome. Yeah, but no, I, I love I try to walk like, an hour every day. It's just kind of like my meditation time. And then my son started lifting weights with me a couple of years ago. I've lifted waits for a long time. But yeah, no, health is really important. And and then I keep keeps me. I need that energy for flea market days because I, I have to be like the Energizer bunny. I get like you guys, I track my steps and I walk like 25,000 steps on flea market day. It's it's crazy. Yeah. It's crazy. So I would say that. And then I love to go hike in the Boise foothills. I love pull cat loop I don't know, don't go there. Nobody go there. Just scratch that. I'm just kidding. Yeah, but no, I love I just love to go hike and be in nature. I would say. Okay. Well, I was just going to. I was going to ask you your favorite way to spend the weekend in Boise. But I think you may have just answered that. Is that well, other than at the Boise Flea, probably in the foothills or meeting with friends, that's nice. How about a style item or an era that you always come back to? Well, I love country music, so I would definitely say, like, I love the whole Western vibe. I love to find Wrangler Pearl snap shirts, and I'm a big fan of Turquoise and Sterling. But I also love like the 1920s. I love like the flapper era and, like that style of clothing. But I'm a 70s girl, so I feel like I'm trying to channel like Farrah Fawcett right now. Like, I feel like I feel like I know. So basically, Kelly, I'm all over the place, but yeah, yeah, yeah. I feel like right now, though, I am probably trying to channel kind of more of that, like 70s, like chill vibe, because I guess I'm aspiring to live my life like that a little bit. Yeah, I think it's. And for people who are not of our age, yes, there is something about this age where we do begin to kind of go back to prior decade, decades, and each one has different sets of memories and fads and stories and. Yes. Yeah. Do you remember blue mascara? Oh, you like mascara? Like, yes. I'm like, should I? And then I'm like, oh, I don't know. It's pretty awesome, right? Yeah. The whole neon phase was a thrill big for me. I really got into that and was I remember at one point I was ski season and there was a sunblock that was like neon pink, and I was I put that on my face like, I mean, come on, I will wear neon when I walk now because it serves two purposes, right. It brings you back to the 80s. And then also people couldn't see you. Yes. That's good right. When they're driving. Yeah. Love it. Love you. Just summed up 50s right there. Right. Yeah. Yes. We'll just start listening to but Donna and it'll really take you back like that's that's my new thing too. Maybe that's why I'm I. Yeah. It's weird. Yeah. Oh I know I love it. Love. I'm right there with you. Okay, so we're at that point in the show where we're going to ask the question that we ask everybody. So here we go. What is something that nobody knows? Well, I was thinking what to share, but I think this is funny. And I don't think most people know this about me. But when I was in my 20s, I was I was a runner. And in my late 20s, someone talked me into doing a bodybuilding competition. Wow. And so when I was 30, I did my first bodybuilding competition at Timberline High School. Wow. And it was one of the hardest things I ever did, because I was a runner and I could eat carbs. And then when I was training, I, I had to eat a certain way and I thought I was going to die, but I, I think that it was good because it taught me discipline. You know, and that food is fuel. So I think ultimately it was good. But I think it's kind of funny that I, I, I actually you might not know this about me meeting me today because I've really had to overcome it, but I had a lot of stage fright. I would get so nervous when I had to speak in public in high school, I would cry, I would literally cry. I ran for a student body president, I was valedictorian, I had to give a speech and I would cry. And so doing that bodybuilding competition and getting on stage in a bikini, yes, I think that it kind of knocked some, some scare out of me. Because if you could do that, my gosh, you can do just about anything. So true. I mean, you're literally like, this isn't like I think about how if I have an outfit where I'm like, okay, Kelly, whatever you do, don't let people see the right side of you today because, you know, whatever it is or don't like, don't let them see the back, but not situation. It's all out there. It's all. And the point is they're analyzing your body. It was horrible. It was it was horrible. And I didn't do well. I didn't do well in that competition. Really? Yeah. No surprises me. Well thank you, thank you I don't yeah. I don't like to wear a bikini now but but yeah. No, I did it, I did it and and it was so scary. But I did it and. Yeah, now other things aren't that scary. That's incredible. That's a great story. Thank you. Wonderful answer. Yeah. Thanks. I love it. Thank you for being on the show. Thank you so much for having me. Thanks for you. This is a really fun thing you're doing for the several fun things you're doing in the community. And we appreciate you. Thank you for, for for doing all of this. And also. Yeah. Can we be friends? Because I think we need to be friends. Yeah. Yeah, absolutely. Can I share the dates one more time? Yes. Please do. And also how people will find you. Okay. Again on Instagram or Facebook at the Boise Flea or at Idaho Brocante And our next event, our next Boise Flea event is Sunday, June 14th. That's at Boise State. And our next Idaho date is Sunday, June 21st. And that is on 30th and State Street in downtown Boise. And or you can find me on Instagram at Erinn... Erinn with two N’s. And yeah, I just welcome anybody to come and visit us or be a vendor if you if you want to. I make the process as simple as possible. And yes, I would love, love, love to be your friend. Be amazing. Wonderful. Yeah. Okay. Well, if you enjoyed today's conversation, please follow the podcast and leave a review. Next week we'll hear from another incredible voice shaping the Treasure Valley. And until then, thanks for listening.